BMW Roundel Celebrates 90 Years.
The BMW Roundel, one of the world’s most recognized and revered commercial symbols, celebrates its 90th anniversary this month.
In July 1917 Franz Josef Popp registered the name Bayerische Motoren Werke, thus distancing the new company from the Rapp Motorenwerke. This was a necessary move if the new company was to find new clients and prosper. [...]
